Selfwealth was founded in 2012 as a brokerage platform. Selfwealth was initially formed as a community for investors to facilitate discussion around investing on the share market. Selfwealth soon became one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians.

It was acquired by Syfe in 2025 and now operates as Selfwealth by Syfe as a wealth management platform.